LUCYD · PARTNER BRANDS

Partner brands

Sell your eyewear tech on lucyd.co

We sell smart eyewear to US customers every day. We open our shelf to a small number of brands whose products belong next to ours.

Apply to Sell See What We Look For

Already on board The first partner brand on our shelf is HTC, with the VIVE Eagle smart glasses.

Reaching US buyers is the hard part

You built the product. Getting it in front of American customers is a different job. US retail takes years of relationships, compliance work, and brand building. Mass online channels bury high-consideration hardware under a thousand lookalike listings. And the big eyewear channels are hard to access unless you are already inside them.

Cold-starting your own US demand means paying full price for every visitor while you wait for search traffic that may never come.

A store that already sells smart eyewear

An established US storefront

lucyd.co has sold eyewear online for a decade and has shipped thousands of orders to US customers. Our parent company is Innovative Eyewear, Inc., listed on NASDAQ as LUCY.

Merchandising that understands your product

We are not a generalist shelf. We sell smart glasses ourselves, so we know how to present yours. Prescription lens integration, fit guidance, and product pages written by people who know the difference between a display engine and a speaker temple.

A selective shelf

Every brand on lucyd.co goes through our review process. We check IP, certifications, insurance, and product quality before anything goes live. US buyers see a short list of products we chose to carry, not an open feed.

You build, we sell

We handle the storefront, the content, and the US customer relationship. You focus on the product.

Who should apply

We curate for products that complement our own lineup. If you build any of the following, we want to hear from you.

  • Display and XR glasses
  • Sport HUD eyewear
  • Specialty lens and optics technology, including adaptive tint, blue light, and prescription tech
  • Eyewear accessories and companion products

If your product duplicates what we already sell, it is probably not a fit. If it adds something ours do not do, apply.

How it works

  1. 01

    Apply

    Tell us about your product, your certifications, and how you fulfill US orders. The form takes about ten minutes.

  2. 02

    Product review call

    If there is a potential fit, we set up a call to see the product and talk through positioning, pricing, and logistics.

  3. 03

    Vetting

    We review certifications, IP, insurance, and quality. We will tell you exactly what documentation we need.

  4. 04

    Live on lucyd.co

    We build your product pages, photograph and present your product to our standard, and put it in front of US smart-eyewear buyers.

Put your product where US buyers already shop for smart eyewear

Applying is free and takes about ten minutes. We read every submission.

Apply to Sell